STS Enterprise Rebrands High School Program

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In candid conversation, Jeremy Calhoun and Alton Cryer, co-founders of the nonprofit STS Enterprise, will explain they never sought to create a mentoring program. The two young professionals were not interested in hosting sports events for boys or etiquette classes for girls. Calhoun and Cryer wanted to give future generations of Memphians leadership tools to excel.

Thus, the transition from STS Mentoring to STS Strive may have been inevitable. STS Strive is the new name of the nonprofit’s high school leadership program.

“We changed the program’s name because we wanted to differentiate ourselves in the youth development arena,” Calhoun said. “We are doing more than mentoring, as our former name implied, so we need a name that reflects that.”

The mission of STS Strive is to expose students, ages 14-18, to leadership development skills and post-secondary pathways.

“We actually challenged our students to come up with a new name. They came up with strive and we agreed,” Cryer said. “For us, it represents devotion to accomplishing a goal. We want our young people to complete anything that they start.”

Founded in 2012, STS Enterprise’s two programs Strive and Elite, which serves college students, are dedicated to the motto of Making Excellence The Norm among minority youth in the city. Uniquely structured, the nonprofit’s board, executive team and mentors reflect its student population – young, diverse and driven.

While the nonprofit’s high school leadership program has rebranded, the overall organization’s branding will remain the same. STS’ core colors are green, representing growth, and gold, representing high standards. Its logo, an arrow, symbolizes the upward trajectory that the nonprofit aims to establish for engaged youth.

To interview STS Enterprise’s leadership team, email stsentmarketing@gmail.com.

About STS Enterprise Corporation

In 2012, Jeremy Calhoun and Alton Cryer acted on their passions for youth and the Greater Memphis community by introducing STS Enterprise Corporation. A 501 (c)(3) nonprofit, the organization is dedicated to developing and empowering the next generation of Mid-South leaders. Through Authentic, Transformative and Excellence-Driven programs, the nonprofit is encouraging students to exceed expectations, defy stereotypes, and create an unyielding mindset. Learn more about how STS Enterprise is “Making Excellence The Norm” at www.stsenterprise.org.