So You Want to Be Series

Where Career Curiosity Meets Real Experience

Real Conversations. | Real Careers. | Real Insight.

So You Want to Be is a virtual career exploration initiative that connects students with professionals from across the nation for honest, transparent conversations about career pathways. Through live, interactive panel discussions, students gain real-world insight into careers they are interested in but may have never had access to firsthand.

This initiative helps students make more informed academic and career decisions by hearing directly from professionals working in their fields.

So You Want to Be a Communications and Marketing Professional

Date: February 13, 2026

Time: 11:30 AM -1:00 PM

FAQs about SYWTB

    • College students (primary audience)

    • High school juniors and seniors

    • Universities and career services departments

    • Professionals, employers, and community leaders

    • Virtual (Zoom)

    • Fridays | 11:30 AM – 1:00 PM

    • 3–4 professional panelists + moderator

    • Live student Q&A

    • Giveaways included in select sessions

    • Student registration required

    • Runs throughout the academic year (September – April)

    • 12–16 sessions annually

    • Each session highlights a specific career pathway

    • Professionals represent corporate, entrepreneurial, nonprofit, and community sectors

  • Many students pursue career pathways without ever meeting someone working in the field. So You Want to Be… addresses this gap by providing access, exposure, and honest dialogue especially for students who may lack professional networks or mentorship.

    Rather than offering scripted or idealized answers, the program prioritizes authentic storytelling, transparent feedback, and practical advice students can use to guide their decisions.

    • Opportunities to ask real-time questions

    • Exposure to multiple perspectives within a career field

    • Sessions recorded and archived on the organization’s YouTube channel

    • Short clips created for continued learning and review

    • Access to professionals willing to support students beyond the session

    • Increased career awareness and clarity

    • Improved student confidence in career decision-making

    • Expanded professional exposure and networking opportunities

    • Stronger alignment between education and workforce readiness

    • Enhanced student engagement with career development resourc

    • Students: Register to attend upcoming sessions

    • Professionals: Volunteer as a panelist or mentor

    • Institutions: Partner with STS to expand career exploration programming

  • So You Want to Be Career Exploration Series is designed to serve as a scalable extension of university career services, particularly benefiting institutions with limited staffing or resources. STS handles program coordination, professional engagement, and content delivery. This allows partners to offer high-impact career programming with minimal administrative burden.

Spring 2026 Career Exploration Schedule

Time: 11:30 AM - 1:00 PM (CST)

Virtually via Zoom | RSVP Required